Desktop Speakers - Form Study of ASUSs’ Brand Identity
Brand identity project exploring ASUS’s products and designing a product the company doesn’t currently produce but would reasonably fit within the company’s product lineup; in this case a pair of desktop computer speakers.
Models made in Solidworks, rendered in KeyShot, and edited in Photoshop - images of monitor, mouse, and keyboard from ASUS.com
ASUS produces products for both gaming and professional use and I sought to design a product that could fall into both categories - Image from ASUS.com
Mood board of ASUSs' gaming products from ASUS.com
Mood board of ASUSs' professional products from ASUS.com
Quick concepts
Finalist concepts
Form tool made from MDF for carving speaker cone profile
Rough models from XPS foam
SolidWorks Model
Laying out material to be removed
Final model in standard position
Rear view of left/powered speaker with banana plug inputs and power/volume knob
Final model in low-profile position
Final rendering with left speaker in low-profile position and right speaker in standard position. RGB lighting is OFF in professional mode
Rear view of left/powered speaker with banana plugs and 3.5mm inputs, outputs to right speaker, and power/volume knob
Left/Powered speaker
Speaker with RGB lighting ON in game mode